Sasha
Sasha
Sasha (born Alexander Paul Coe), is a Welsh DJ and record producer. Sasha began his career playing acid house dance music in the late 1980s, and became a central figure in the development and popularisation of electronic dance music.
He partnered with fellow DJ John Digweed in 1993, touring internationally and producing a series of mixes. Through their track selection and mixing techniques, Sasha and Digweed were instrumental in the evolution of progressive trance and house music. Sasha has produced multiple UK-charting singles and has remixed tracks for artists such as Madonna and The Chemical Brothers. His remix of Felix da Housecat's "Watching Cars Go By" earned him a 2004 Grammy nomination.
Sasha's remixing and production often combine electronic music genres, making it difficult for critics to pinpoint his musical style, including on his debut album of original work, Airdrawndagger.
His use of live audio engineering equipment helped popularize technological innovations among DJs, who formerly relied solely on records and turntables. Despite the changing trends in electronic dance music, Sasha continues to perform in the world’s largest dance venues.
Imagine booking Sasha for your next big event or party. Think about the exciting atmosphere you'll create. Picture what booking Sasha would bring to your event. The International Artist can help you push that vision forward. Our entertainment agency will work with you to put the right talent in the right situation. We know what it takes to organize events that exceed everyone's expectations.
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